How Ugg get hotter in America

In 1995, Mr. Smith, the founder of Uggs, sold all rights of Ugg Holding to a Californian company named Deckers Outdoor Corporation. Through the purchasing, Deckers acquired the Ugg trademark name for 24 countries and began utilizing the name of Ugg-Australia. However, the production of the sheepskin boots was transferred to China because of the lower man power cost. Within a few years, the Ugg Boots products line at Australia included a couple of boot styles and four models of slippers, as well as a few casual shoes. The marketing and the advertising of Ugg snow boots began to transfer to the high fashion or luxury products line. Also, some celebrity and Hollywood star began to pay attention to this strange brand. When the rich and famous began wearing Ugg sheepskin boots, worldwide sales were ignited. Nordstrom became a supplier for Ugg Shoes-Australia, supported by high-end fashion magazines. In 2000, Ugg's Ultra boots were sent to television talk show host by Oprah Winfrey, who purchased 350 pairs for employees. She later focused shows around the Ugg Classic and Uptown boots, and her efforts and endorsements brought introduced the Ugg name to Middle America. Thus began an increased sales trend. Ugg Shoes-Australia received an award from Footwear News in 2003 as "Brand of the Year", and became noticeable at designer fashion shows in major cosmopolitan fashion centers.